The Real Player - Samsonite
Samsonite is known for durable luggage. In a world full of bags that look good but can’t handle real travel, the brand needed to prove its strength all over again.
Challenge: Travel is a test. Most luggage is built for style, but falls apart when things get tough, ending up with broken wheels, cracked shells, and gear that can’t keep up.
Insight: Every trip throws something unexpected. Only the toughest bags finish strong.
Idea: Samsonite is an athlete of travel, confronting obstacles, and keeps moving. On the field or at the airport, Samsonite shows what durability looks like.
Challenge: Travel is a test. Most luggage is built for style, but falls apart when things get tough, ending up with broken wheels, cracked shells, and gear that can’t keep up.
Insight: Every trip throws something unexpected. Only the toughest bags finish strong.
Idea: Samsonite is an athlete of travel, confronting obstacles, and keeps moving. On the field or at the airport, Samsonite shows what durability looks like.
We launched with a film where Samsonite’ssuitcase takes on a football team, enduring real tackles to prove its strength.
Samsonite’s suitcase becomes the sturdiest skin for the toughest characters of the game. In gaming, Samsonite becomes a playable skin for Bastion in Overwatch and in Fortnite, turning the suitcase into a true player in digital arenas.
.gif)
.gif)
