Samsonite is known for durable luggage. In a world full of bags that look good but can’t handle real travel, the brand needed to prove its strength all over again.
We launched with a film where Samsonite’s suitcase takes on a football team, enduring real tackles to prove its strength.
Samsonite’s suitcase becomes the sturdiest skin for the toughest characters of the game. In gaming, Samsonite becomes a playable skin for Bastion in Overwatch and in Fortnite, turning the suitcase into a true player in digital arenas.