Hard Carry - Samsonite

Gaming is the fastest growing entertainment market with a global value exceeding 330 billion dollars in 2025. Millions of gamers invest heavily in premium gear, accessories, and travel to tournaments every year. We helped Samsonite earn the trust and loyalty of a passionate new audience by delivering reliable protection for this valuable equipment.
Millions of gamers travel with gear that defines their play, yet no luggage brand spoke to them. We turned Samsonite into the ultimate hard carry, built to protect what gamers value most.
Samsonite’s suitcase becomes the sturdiest skin for the toughest characters of the game. In gaming, Samsonite becomes a playable skin for Bastion in Overwatch and in Fortnite, turning the suitcase into a true player in digital arenas.